iphone 7 Camera: New Instagram-like filters, square pictures

Apple's new camara app in iOS 7 adds some features reminiscent of Instagram, the photo sharing service recently acquired by Facebook, in an update that unifies and simplifies the user interface.

Switching between modes is now a simply a Coverflow-like flick control of the various modes, positioned above the capture button.

HDR capture is now activated or disabled by tapping on the blue onscreen HDR indicator, rather than being hidden in a menu (along with Panorama capture) as was previously the case. When off, the HDR indicator goes grey.

And Apple's new Camera app photo filters, accessed by tapping on the grey overlapping circles, will likely remind users of Instagram, which popularized the idea of applying effects to photos to enhance them before posting to its social network of image feeds.