The BLE specification also supports the concept of device leashing, which could, for example, enable a peripheral like a watchband to communicate its location to a configured smartphone. The specification also supports peripheral push notifications, which Apple supports in new APIs in both OS X Mavericks and iOS 7.
iOS 7's iBeacons can be used by app developers to do things like build an interactive tour of a museum, where the user's attention is directed to specific exhibits as they walk freely within the building.
In more general terms, the feature can also be used enable indoor navigation similar to GPS in settings such as an airport or underground subway station where GPS signals aren't available, or specifically to enhance navigational accessibility for the blind or users with other impairments.
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